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I'm Lexie — energetic business coach. I'm here to help you honour the way you were meant to be successful in your business by designing an aligned biz strategy.

Starting a Business

Start Your Coaching Business Online in 3 Easy Step

March 21, 2022

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When you first start your coaching business and the client’s aren’t knocking on your door, what do you prioritize first?

In the beginning, you can feel overwhelmed by all of the steps you need to take in order to launch your business online. In this blog post, I aim to simplify the steps you need to take to truly prioritize the most important action steps and focus on what you need to do to start making money in your new business. 


Prefer to listen? Check out this podcast episode here.

In today’s world, we have access to so much information and so many amazing mentors and coaches on social media, podcasts and blogs to listen too. These amazing leaders are showing us how to do it all, and we want to do it too! 

However, as we take on more and more in the early days of our business, we can quickly realize that doing more doesn’t directly translate into making more money. This type of strategy of doing it all can leave us frustrated and burn out. So, let’s take a look at some simple steps for launching your business online, when you’re a new coach. 




In order for us to start making money, we have to start at the first step. The first step is to figure out WHAT you are selling in the first place. 

What is your offer? What are your services? What do you provide for someone? How do you solve a problem for people?

It can be helpful to think about what is the easiest way you can get started with helping people. For example: an online course may take you months to put together, but could you open up some spots to coach people 1:1 over Zoom and get started this week? Probably!


Narrow down your offer and get clear on what problem you solve for your audience. 




Step two is all about how someone can pay you to help them.  It can be really simple, like a Paypal link or a button on a website or even just an e-transfer through your online bank account. 

You need to set up some way for new clients to buy from you, and for you to receive that money and energy exchange. Maybe in the future this can be a completely automated process with an online tool, but in the beginning keeping it simple and low cost is a great way to get started making money in your business! 

When I first started personal training, I did all my invoicing each month through Paypal. It took me an hour or so to manually create all the invoices and send them out, follow up with clients the next week if they hadn’t paid, and make the invoices were marked paid and saved in my records. But it worked! 

This is just one example of how you can make it super simple to start getting paid today. 




Now that you’re getting a few clients in the door, it’s time to decide who you really want to work with. 

Are there clients you dread working with? Others that you are really excited to hop on a call with? 

What part of their problem do you love to solve? How do you love to solve it?

What specific things do you love to talk about with your clients?

All of these questions will help you to start narrowing down your niche. 

Niching down will allow you to start speaking directly to the type of clients you want to work with. It will help you set up a clear marketing strategy, sales strategy and redesign your offer to be irresistible to your ideal client. 


Interested in learning more about niching down? I have a totally FREE guide to help you out. Download the Niching Guide here.

What’s Next?


These 3 simple steps will help you get started making money in the early stages of your new coaching business. However, in order to make consistent sales and sign clients month after month, you need to create a clear business plan and strategy. 

This all starts with clarifying your most profitable offer or service and making that the center of your business plan. 

Don’t worry. I have an entire free training where I walk you through the exact step-by-step process, so you can create your OWN profitable coaching offer. 

Mastclass How To Create and Launch a Profitable Coaching Offer

How To Create & Launch A Profitable Coaching Offer That Attracts Your Dream Clients




60+ minute free training walking you through the exact step-by-step I teach my clients!

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