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I'm Lexie — energetic business coach. I'm here to help you honour the way you were meant to be successful in your business by designing an aligned biz strategy.

Starting a Business

How to Launch Your Coaching Business in 5 Simple Steps

May 6, 2021

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I see you out there, friend, you're working so hard each week, most likely after your full time job or sacrificing time with friends and family on the weekends. But you still can't seem to get your wellness business off the ground. 

I know exactly what that feels like. 

In the beginning, it's so easy to get carried away with all of the ideas and all of the things that you feel like you need to do in order to launch your business and start making money. But most of the time, a lot of these things are only keeping you distracted from the real tasks that you should be completing to launch your business. 

That’s why in this blog post, I am giving you a step by step plan. In fact, it's the plan I walk all my clients through, so that you can complete all of them to launch your business. 

Now, you might be feeling like a lot of my clients feel where they come to me feeling completely overwhelmed. But they've already been slowly working on some of these things. Maybe they're just getting their business started, they're missing a few key points, or they've been working in their business for years, but they never really fully solidified some of these steps. 

I really want you to take note on which steps you might be avoiding or ignoring or not getting clear enough on if you feel like you've already done that. And then of course, jotting down the steps that you haven't gotten to yet that you need to do in order to start making money in your coaching business


How To Start a Profitable Coaching Business Online From Scratch


STEP ONE: Clarify Your Message 

Step number one is all about clarifying your messaging, and your business promise. One of the biggest setbacks that I see for health coaches and practitioners is not getting clear enough on why they're in business in the first place. 

You might be passionate about helping people, maybe you have other coaching experience and you know that you want to do this, but you're not getting clear on exactly what your messaging is, and what your business is actually doing, like the purpose of your business. 

First, you really do need to nail down your niche, and your messaging. This is a big one. Not everyone needs to niche the same. I'm not saying that everyone needs to have this very, very specific narrowed down to one statement niche. But I do think it's really, really important for you to stand out online, you need to have really clear messaging around your brand and your business and your promise and what you do with your messaging and your business promise. That's what's going to help you stand out. That's what's going to help you build not only a business, but a true brand that authentically represents who you are. 

Here are a few questions to ask yourself to help you niche down:

  • who you are
  • who do you help
  • what's the problem that your business solves
  • how do you solve it
  • What’s your unique way of solving it
  • What’s your experience and how does that make you stand out

That's really your messaging and your business promise, no matter what type of business you're building. If you are an entrepreneur growing a business, that business better be solving a problem for a specific market with a unique way of solving that problem… and your online coaching business  is no different. 

You have to know what the exact problem is that you're solving, who you're solving it for, right who you're actually selling it to and how are you doing it in a way that's unique or that's different. 

It might be similar to somebody else's niche or somebody else's service or product. But the way that you do it is different. And that's what's going to set your brand promise and your messaging apart. 

You can always, always, always come back and change your niche and messaging.  You can pivot! So don't be afraid to just pick something and get started, because the more work with clients, the more sales conversations you have, the more that you start putting yourself outside of your comfort zone and talking like that client are talking to those specific clients that you want to sell to, you're going to get clearer and clearer on how to define your niche, and how to talk about what you do.

If niching down is something you’ve been struggling with, check out:

STEP TWO: Define Your Offers 

Step number two is to define your services, and your coaching style. That's right, we're jumping right into what you're going to be selling. A lot of people might think, they need to build a website, or need to grow on Instagram, but  that is where we often get distracted. 

Once you know who you are, what your brand promise is, what your messaging is, and who you want to work with, it's time to create a service that you can actually sell to them and start making money in your business!

Making money should be priority number one, not only to turn you into an actual business, that makes a profit, but for your confidence as a coach and a business owner as well. The longer that you stay in this creation mode (putting in all of these hours, but not actually seeing a return on your time, energy investment and financial investment) the more likely you will get worn down and burn out before you truly start making money in your coaching business. 

Creating your clear offer, product or service will allow you to get even clearer on the people that you really want to work with. And honestly the people that you don't want to work with!

Then, it’s time to decide what type of service you want to create. 

There are so many different types of services. I'm sure that you've seen and maybe thought about creating a lot of these different services, including: online courses, membership sites, hosting events in person or online, group coaching or even affiliate services. 

With so many options for getting started, it’s really up to you to pick what works best for your niche and your business. 

Inside my program, I highly recommend that my clients begin with a service type that allows them to keep developing their skills and signature method as a coach. That’s why I highly lean towards recommending a one to one coaching package of some sort to begin with. 

Wondering why I recommend creating a one-to-one private coaching package? Listen to this podcast episode, where I break down the pro’s and con’s of the most common coaching service types. 

Step two is really about deciding what type of service works for you and your business right now. Maybe you already are working and you have a service and you're making some money, but you just want to tweak that one on one service. Or you could be completely starting from scratch, this is your opportunity to strategically choose the type of service you want to get started with! 

The second part of step two is to find your own coaching voice. Whatever type of service you decide to create, you really want to have your coaching voice come through as well as what's unique about it, how you solve the problem in a different way, and why someone should work with you vs another coach. 

Lastly, I want you to think about creating whatever feels the easiest to get started with. I know it's so tempting to want to do it all when you've seen other courses and other amazing practitioners and nutritionists and health coaches who have these awesome programs that have all of these modules and all of these videos and they have an app and they have a full recipe book, etc.

But that might not be the most realistic thing for you to get started with. That doesn't mean that it's never gonna happen.

I highly recommend just choosing something that is the simplest, easiest thing that you can get going. You can always always add things on in the future and in my experience, your offer with change and evolve as you work with more people anyway! 

Want some help deciding on your most profitable offer? Check out:

STEP THREE: Service Delivery

Now that you know what you are selling, and you have your service created and nailed down; you need to figure out how you're going to deliver that service!

You're going to implement simple systems that make it really, really easy for your client to enroll and move through your program or service. This includes creating forms, disclaimers, automated emails, scheduling systems, reminder of appointments, easy cancellation processes, how you take payments, what payment types you offer, your cancellation policy and so much more.

You also want to think about automating as many things as possible, so the back end systems run efficiently and smoothly on autopilot. 

A little bit of prep goes a long way with your time. This automation and system steps should be implemented for anything in your program or your service that you feel like you're going to be repeating as the coach or as a practitioner. An example of this could be a follow up form, supplement request, or emails. 

Want to learn more about implementing clear systems in your business? Check out:

STEP FOUR: Marketing Your Business

There are so many different ways you can market yourself online, but it all starts with talking about your business.

Once you have your messaging, offer and systems nailed down, it gets so much easier to develop a clear marketing plan that works for your unique business. Why? Well, now you know exactly who you want to attract, what you are selling to them, what problem you are solving for them and how you are going to solve it!

When you are getting started with online marketing for your coaching business, I recommend choosing a strategy that feels the most authentic to you. This could also be the easiest marketing plan you can stay consistent with as well.

Let's be clear... posting to Instagram, every once in a while, isn't a profitable marketing strategy. In fact, social media does not even have to be one of your main marketing drivers!

What you really need to focus on in the beginning is building connections and relationships with anyone who is open to chat about your new business and your services. They might not be your ideal client, but they might know someone who is.

Practice saying out loud who you are, what you do, who you help and what you sell. Practice having "sales conversations" with people you meet, at a party, with family and friends. They more you talk about your business, the clearer your sales pitch will become. 

By developing a clear marketing strategy that addresses your strengths, your weaknesses and where you are in your business journey, you can avoid forcing yourself to do things that just won't work for you (yet).

Want to learn more about getting started with online marketing? Check out:

STEP FIVE: Launching! 

What's the very last step of getting your coaching business out there? Launching!

It's now time to launch your services, start enrolling clients, and actually get paid to do what you love.

At this stage, you have everything that you need planned out, and now it's time to take action on a low stress launch and sign your first paying clients. Now don't worry, I believe that you do not need a massive, extravagant 14 day launch to sign your first clients. Instead, I have my students focus on a simple, stress free launch strategy that takes the pressure off, but also get them results. 

Launching is really all about having sales conversations and pushing yourself outside of your comfort zone. It's about turning all the lights on to your business and saying "Welcome! Check us out!".

In my program, I generally recommend a 4-5 day launch time frame for your first few program or service launches.

During the launch period, you are going to really push yourself to market, email, and connect with as many people as possible. It's helpful to set an enrollment goal based on your audience size, and a clear deadline so that you can take advantage of urgency marketing.

Launching, even a small one, can result in lots of useful data for you and your business. So, even if it seems scary, I highly encourage you to plan a simple launch for your first offerings and for your official doors opening day!!

My most successful students who really surpassed their sales goal when they launch their first program, are the people who really step it up and go above and beyond to push themselves outside of their comfort zone by showing up in multiple marketing areas during their launch. 

Well, there you have it. That's five steps to launch your profitable coaching business online!

Now, it's your turn! Follow each step one at a time to build a solid foundation to your online business.

I'm over here rooting for you!


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Learn my 5 simple steps to launching your own coaching business online! 

In this blog post, I break down a simple 5-step framework you can use to start your online business from scratch and launch your online business fast.

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