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I'm Lexie — energetic business coach. I'm here to help you honour the way you were meant to be successful in your business by designing an aligned biz strategy.

Online Marketing

Creating Freebie That Attracts Your Ideal Client Effortlessly

October 14, 2021

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Are you struggling with coming up with a Freebie your audience actually WANTS for your online business?

Here’s the thing, people don’t want to randomly sign up for someone’s list. In order to gain real subscribers, not only does your freebie have to attract people so that they subscribe to your email list, but it also has to tell them more about YOU, what you do, who you serve, and how you can help them overcome a problem that they are going through! 

Today, I'd like to share with you the exact steps you can take right now to create an irresistible and strategic freebie that will help grow your email list and promote your offer to your ideal clients.  

We will explore every aspect of creating a free resource or a lead magnet - how it is structured, how it is designed, what elements to include, and how to approach it the right way.

In this episode, we'll discuss why it's so crucial for online business owners to start an email list, the mistakes coaches make when designing their own lead magnets, and how to set up a strategy behind your opt-in. This way your freebie not only attracts the right kind of clients and grows your email list, but also warms them up so you can start selling your offer! 

Even if you’ve just started an email list, or are actively building one, today's mini-training will give you plenty of reasons to start creating that opt-in and lead magnet your ideal client can't resist signing up for!

So if you’re ready, let’s dive in! 

 

Episode Highlights: 

  • [03:11] Why it's so important to have an email list if you run an online business
  • [03:55] Why email lists are crucial for long term success online
  • [08:30] How to get started + email list tools you can sign up for
  • [11:05] Why ConvertKit is my personal favorite & how it is REALLY intuitive
  • [12:30] What do you want to be able to DO with your email tool?
  • [17:12] What is a landing page and why it is important when creating a freebie/opt-in
  • [19:26] Types of freebies you can create to get started
  • [25:06] Two questions to ask yourself when deciding what type of freebie to create when you have so many options
  • [26:22] How to create your freebie to attract your ideal clients like bees to honey
  • [27:28] How to come up with the best freebie ideas for your business
  • [28:15] The number one mistake that coaches make when they're creating their freebie
  • [35:31] How to create catchy and searchable (SEO) name for your freebie 
  • [36:50] What to include on your freebie landing page to get people to sign up

 

Links Mentioned: 

FREE Master Class! How to Create & Launch A Profitable Coaching Offer That Attracts Your Dream Clients 

Check Out Similar Episodes I Know You Will Love

 

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